After the great success at Somerset House in London, the exhibition "From Vera to Veruschka. The Unseen Photographs by Johnny Moncada" presents for the first time to the Italian audience, in the prestigious location of Museo d'arte contemporanea MACRO di Roma, a new selection of 47 unseen photographs and portraits by the fashion photographer Johnny Moncada, realized between 1963 and 1964, in which the protagonist is the young German model Vera von Lehndorff-Steinort, who will become the legendary Veruschka, wearing high fashion Italian garments, like Antonelli, Biki, de Barentzen, Sorelle Fontana, Forquet, Irene Galitzine, Lancetti, Tricò e Valentino. The exhibition will be presented in "PORTRAIT" within the XIII Edition of FOTOGRAFIA Festival Internazionale di Roma, curated by Marco Delogu.

The homonymous book is published by Rizzoli International, with the Art Direction of Antonio Monfreda and texts by Franca Sozzani, Hamish Bowles, Veruschka, Massimo di Forti, Antonio Monfreda and Valentina Moncada. On this occasion, the art-video by Chiara e Giorgio Horn (for thevisualclinic.com) will be shown for the first time in Italy, presenting an artistic editing of the photographs of Johnny Moncada.

At the same time, Rome will dedicate two exhibitions to the history of Italian fashion, at MACRO and at MAXXI – Museo nazionale delle Arti del XXI secolo with "Bellissima", curated by Maria Luisa Frisa, Anna Mattirolo and Stefano Tonchi who will included some Johnny Moncada's photographs in the exhibition catalogue.

Book: From Vera to Veruschka. The Unseen Photographs by Johnny Moncada Edited by Rizzoli International, Photographs by Johnny Moncada, Art Direction by Antonio Monfreda, Contribution by Veruschka, Hamish Bowles, Franca Sozzani, Antonio Monfreda, Massimo di Forti and Valentina Moncada. Rizzoli International, New York, 2014.




MACRO - Museo d'Arte Contemporanea di Roma
via Nizza 138
Roma

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From Vera to Veruschka
exhibition view, MACRO

From Vera to Veruschka
exhibition view, MACRO